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Working With Merchants
By Andrew Kelly

Contacting the merchant of your interested program is an ideal way to increase your sales, which can save you a lot of time and heartache. Once you contact the merchant, be sure to let them know what you are doing to promote their products, and ask for their advice when it comes to marketing.

The merchant will know the product the best, and they will have a good idea of the strategies that are being used by other affiliates to make sales. By contacting the merchant, you'll also show them that you are dedicated to succeeding with affiliate marketing.

Contacting the merchant also shows your enthusiasm for marketing their products and services. Any merchant who knows affiliate marketing also knows that over 90% of sales are generated by less than 5% of the affiliates. Good merchants recognize your efforts and provide you with information and resources and may even boost your commission rates!

Dealing with merchants
If you email a merchant and they don't respond, try again. If they still aren't responding, you should think again about continuing the partnership, as a lack of communication can indicate other problems as well - such as payment.

Keep in mind that many merchants make big promises, and set a high payout rate knowing that very few affiliates will actually meet it. This isn't a good way to do business, and you should avoid working with these types of merchants.

Communication
When you communicate with merchants, you should ensure that you use a professional tone. If you have suggestions of how a merchant can improve their offers, you should let them know. Many merchants appreciate feedback, and know that any feedback they receive can improve their programs.

Wise merchants always understand that good affiliates are hard to find and will treat them with respect, assist with resources, and be prompt with payments. Wise affiliates are the same way, and understand that merchants want quality promotion and sales performance.

To get the most out of your partnership, you should always be professional and understanding with your merchant. Good merchants are always busy, which may make them seem like they aren't that good. They will answer your questions and emails, although it may take them a little bit of time.

The longer you work with a merchant, the more you'll understand how they do things. If you are just starting out in affiliate marketing, a merchant can help you understand how things work. If you listen to them and show initiative, you'll be well on your way to making it to the top.

Author Details:
Andrew Kelly, copywriter for various websites including, The A to Z of Affiliate Marketing , part of an ambitious project to cover various subjects plus a great many other sites.

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