Free Article: Survey Data Collection

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A Few Common Methods are Currently Being Used for Survey Data Collection
By Myles Johnstone

Survey data collection can be performed in a number of ways and these include mail, telephone as well as personal visits. It can be collected by self-enumeration through mail-out or mail-back, through computer assisted telephone interviewing as well as through computer assisted personal interviewing. Each different survey data collection method has its own procedures.

Different Mailing Pieces Used in Self-Enumeration Data Collection

The self enumeration through mail-out/mail-back methodology uses a number of different mailing pieces such as pre-notice letters, questionnaires, reminder cards as well as a replacement questionnaire, if the original is not sent back on time. For those sample addressees that do not respond by mail, survey data collection may require computer assisted telephone interviewing methods.

When computer assisted telephone interviewing method is used, the interview for survey data collection takes place after a specific time has elapsed. In person as well as self-interviewing have found widespread usage and can involve as many as a hundred thousand respondents and take place over multiple rounds of interviews. It requires expert staff to tailor the interview survey management methods to conform to the needs of each study, and senior staff will have to direct the interviewers and point them in the desired direction.

Survey data collection would also need that data collectors use sophisticated tools such as laptop personal computers, especially when conducting computer assisted personal interviews as well as audio computer-assisted self interviews. Such advanced technologies enable the interviewers to collect more complex information, and is far superior to hard copy methods as well as being more accurate and timely.

Another method of survey data collection is through telephone surveys that can also act as follow-up for mail and in-person surveys. The survey company should have a nationwide network of telephone interviewing locations so that a qualified as well as experienced workforce can take advantage of time zone differences when scheduling calls.

Some companies that are engaged in survey data collection are performing pioneering work on interactive voice response applications that allows for interaction with callers and simulates natural conversations. Such a system will pose questions that are to be answered by callers speaking through a phone, and the system will understand the responses and store them to a computer database. In addition, there are web surveys that also are useful for survey data collection.

In addition, some complex government surveys requires sophisticated survey systems that enables computerized field operations as well as management systems to be integrated, and enables secure transmission of confidential survey data to yield on-time information.

Author Details:
Myles Johnstone writes exclusively about finance related sites such as Refinancing Finance Info.com and Small Business Finance Info.com

Source: Business & Finance Article Directory

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